YouTube can bring in thousands of leads for your real-estate business. However, it’s difficult to know where to begin if you are thinking about starting your own channel. Dr. Moshe Weisblum, a leader in YouTube real-estate consulting, suggests these basic steps in starting a successful YouTube channel.
Getting Started
Find a few channels that inspire and motivate you. Pay attention to what other channels look like, the types of videos they upload, and how frequently they upload.
Next, Moshe Weisblum suggests creating a publishing plan. Decide when and where you will upload your videos. Also, determine how many videos you will post every week.
YouTube prefers regular posting, so consistency is very important. A good goal is to upload one to two videos per week. Upload on the same day each day so your viewers will be able to predict when you’ll upload your videos.
Don’t stress about the quality of your real estate video equipment. You can create a YouTube channel for real estate agents by filming with your iPhone or Android smartphone. Make sure you have a clear view of your face and that there is no background noise, says Moshe Weisblum.
Set up your Channel
- Name
- “About Us Page”
- Header Image
- Profile Image
Description and Channel Trailer
Your description and trailer video is displayed when people visit your channel page for the first time. Your description should briefly explain who you are and what content is available on your channel. It should also give reasons people should subscribe.
Introduce yourself and welcome viewers to your channel. Also, briefly describe your background and explain why you are qualified for creating the videos that you create. Next, tell your visitors about the benefits of subscribing to your channel and give them your posting schedule. Then ask them to subscribe and enable notifications. Your trailer should not exceed 60-120 seconds.
Keyword Research
Keyword research is the first step in creating a YouTube channel for real estate agents. This will help your video rank higher in search engines. Focus on keywords that apply to your local market.
To find keywords for your videos, use YouTube’s search bar. Type in your city name and you’ll get suggestions for similar keywords for your location.
Once you have a list of keywords phrases, enter them into the YouTube search bar to see if additional keywords appear.
How to Choose Topics
You don’t have to make videos about real estate. Make videos that answer questions about local restaurants, activities, and items of interest specific to your city. These videos will help you get in front of your target audience and encourage them to reach out to you if you are a real estate agent.
You can also look at other real-estate channels to get great ideas. You can sort their uploads by publication date to see which videos have received more views than the average.
Of course, there’s a lot more to learn, but these simple steps will get you a long way to being a YouTube real estate consulting pro like Moshe Weisblum.