Online advertising Agencies around the world have been working to figure out the factors that impact the SEO of a website. After a thorough understanding of these factors and a proper implementation on the site, SEO can help you achieve great results.
So let us look at some of the factors that can impact your SEO ranking on Google. For more information, you should visit the New York capital local SEO firm.
All the search engine giants like Google will never give away the algorithms they use to rank websites. However, after a proper study, we have been able to come up with a few factors that impact SEO.
Factors affecting SEO Optimisation
1. Content Marketing
Content is one primary key that attracts both search engines and your audience to your website. The SEO of a website depends a lot on the visual and written content of the website.
The more relevant and qualitative your piece of content is, higher you would rank on the search engine results page. Similarly, the more engaging and effective you make your content to more visitors you would attract and more the time they would spend on your website.
2. On-page Seo Optimisation
Some of the on-page SEO factors determine the state of your website. There are factors you have complete control over, and you can improve them by working on your SEO consistently. However, these factors are not limited to content marketing; they move to the deeper level of a site’s HTML.
Some factors that you need to consider are-
- Title Tag
- Meta Description
- Internal Links
- Image and ALT tags
3. Off-page Seo Optimisation
Some off-page elements impact your ranking on the SERP page.
Trust: with time, Google has placed higher importance on the trust your visitors have on your website.
Links: Links are one of the most popular ways to build off-page SEO is to make as many backlinks as you can; however, if you spam then Google can ban you.
Social signals: if you want to build your SEO, you might want to look for some quality shares by influencers. And you don’t even have to look for influencers if you are creating some quality content on your website. People love sharing quality content.
Once you work on these factors, the ranking of your page definitely increases.